Introducing the Allbirds Flight Plan: Our Ambitious New Sustainability Commitments

  1. Long term ambition with near term targets
    Our north star is to “reverse climate change through better business.” While the scientific community is anchored on 2030 and 2050, we need near term milestones to hold us accountable to progress. We set a 2030 target and broke down the steps we have to take over the next five years to reach our ultimate goals.
  2. “Cradle to Grave” accountability
    Our 2025 and 2030 climate targets are fully inclusive of scopes 1, 2, and 3 emissions, including emissions from customer use and end of life. Sure, it would be easier to say that once our products get into consumers’ hands we’re no longer responsible for their emissions, but rarely does “easy” equal “better.”
  3. Plan first, targets second
    Rather than first announcing a climate target and then figuring out how we might achieve it, we let our detailed reduction roadmap inform our commitments. To us, leadership means having ambitious targets that we are confident we can achieve.
  4. Absolute reductions, while growing our business
    We are only 5 years old and our business is still growing rapidly. Which means we have to work even harder to reduce overall emissions. While you’ll hear us talk most about our per product carbon footprint (we believe the simplest way to think about it), we ensured that these per product targets led to a 42% reduction in our absolute emissions by 2030 against a 2020 baseline across scopes 1, 2, and 3.
  5. Inclusive, stakeholder-based process
    We didn’t come up with these targets all on our own. We started and ended with feedback from core stakeholders in our business, including customers, employees, investors, suppliers, and NGOs. Rather than pushing targets on our partners, we wanted them to feel engaged in shaping them.




Allbirds’s thoughts, inspiration, and approach towards a better way of doing business.

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Allbirds’s thoughts, inspiration, and approach towards a better way of doing business.

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